The story

Njord Jewels is a Danish jewellery company which was founded by Rasmus Kleist Laursen, who has always had a great compassion and fascination in the art of making fine jewellery.

The name ‘Njord’ descents from Old Norse and refers to the old God called Njörðr who was believed to bring fertility and prosperity.

The company is based in Copenhagen, the capital of Denmark, which is in the very heart of Scandinavia; a great inspiration for Rasmus when he is designing the Njord Jewels.

The story behind Njord Jewels derives from an idea of ​​creating a universe of unique and raw jewellery of the highest quality, inspired by the fantastic and enchanting Scandinavian winter and Rasmus’ Nordic roots.

Like a snowflake in the Scandinavian winter that forms its very own special pattern, a parallel can be drawn to Njord Jewels’ jewellery, all of which are completely one of a kind.

It is a great virtue for Rasmus that only the best materials are good enough for the carefully handmade pieces of Njord Jewels’ collection.

Njord Jewels represents the beauty of being unique. Each piece of jewellery from Njord Jewels, like every human being, is unique and extraordinary in its own way – which is a quality that deserves to be honored, celebrated and treasured.


Denmark FlagNjord Jewels er et dansk smykkeselskab, der blev grundlagt af Rasmus Kleist Laursen, der altid har haft stor hengivenhed og fascination i kunsten at lave fine smykker.

Navnet ‘Njord’ stammer fra oldnordisk og refererer til den gamle Gud kaldet Njörðr, som siges at have givet frugtbarhed og velstand.

Virksomheden er beliggende i København, Danmarks hovedstad, der ligger i hjertet af Skandinavien; en stor inspiration, når Rasmus designer Njord Jewels.

Historien bag Njord Jewels kommer fra en ide om at skabe et univers af helt unikke smykker i højeste kvalitet, inspireret af den fantastiske og fortryllende skandinaviske vinter og Rasmus’ nordiske rødder.

Som et snefnug i Skandinaviens vinter, der danner sit eget helt specielle mønster, kan man drage en parallel til Njord Jewels’ smykker, som alle er fuldstændig enestående.

Rasmus sætter stor ære i, at kun de bedste materialer er gode nok til de omhyggeligt håndlavede smykker i Njord Jewels’ kollektioner.

Njord Jewels repræsenterer skønheden i at være unik. Hvert smykke fra Njord Jewels er ligesom ethvert menneske unikt og ekstraordinær på sin egen måde – hvilket er en egenskab, der fortjener at blive hædret, fejret og værdsat.